What We’re Building: Brixo

Brixo is a platform to help businesses measure the real impact of their AI investments, not just usage stats, but business outcomes that affect the bottom line.

We’re focused on closing the loop between AI spending and business value.

Brixo represents our philosophy: building strong, AI-native solutions brick by brick.

Why This Newsletter Exists

There’s a growing gap between AI hype and AI reality.

Most content falls into one of two extremes: high-level strategy with no actionable detail, or technical deep-dives meant for engineers. We’re aiming for the middle; concrete, useful insights grounded in real-world experience.

As repeat founders, we’re all-in on AI from day one. We’re using it across the board: content, customer research, product development, operations. Everything we’re learning, we’ll share here.

Why subscribe?

Real, practical takeaways about building with AI.

We’ll cover:

• Which tools are worth investing in

• How we’re measuring ROI from our own AI usage

• What’s working (and what’s not) in our daily operations

Whether you’re a product leader evaluating LLMs, an engineer building AI features, or a founder rethinking your stack, The Masonry is for you.

Building with AI takes time, focus, and craft. Like masonry, it happens one brick at a time.