🧱 Welcome to The Masonry

We’re building an AI-native company from the ground up and sharing the process in real time.

If you’re reading this, you’re one of the first to hear about Brixo and our newsletter, The Masonry.

Thanks for being here.

We’re building an AI-native company from the ground up and sharing the process in real time. The goal is simple: document what we’re learning so you can apply it to your own work.

Our Journey

When we set out to build a new product, we quickly ran into challenges integrating LLMs and AI tooling. The technical hurdles were real: managing unpredictable costs, evaluating outputs, and wrangling fragmented tools. But just as challenging were the business issues. Aligning the company’s goals with what the product and engineering teams could realistically deliver was significantly more complicated than we expected.

The Sound of the Market

As we spoke with more businesses and operators, we realized we weren’t alone. The same pain points kept coming up.

Nearly every finance, product, and engineering leader we talked to voiced the same concern:

“We’re spending money on AI, but we don’t know if it’s actually delivering value (yet)”

Budgets get approved. LLMs get integrated. Features get shipped. But when leadership asks, “Where’s the ROI?” the answers are still unclear.

What We’re Building: Brixo

Brixo is a platform to help businesses measure the real impact of their AI investments, not just usage stats, but business outcomes that affect the bottom line.

We’re focused on closing the loop between AI spending and business value.

Brixo represents our philosophy: building strong, AI-native solutions brick by brick.

Why This Newsletter Exists

There’s a growing gap between AI hype and AI reality.

Most content falls into one of two extremes: high-level strategy with no actionable detail, or technical deep-dives meant for engineers. We’re aiming for the middle; concrete, useful insights grounded in real-world experience.

As repeat founders, we’re all-in on AI from day one. We’re using it across the board: content, customer research, product development, operations. Everything we’re learning, we’ll share here.

What to Expect

Real, practical takeaways about building with AI.

We’ll cover:

• Which tools are worth investing in

• How we’re measuring ROI from our own AI usage

• What’s working (and what’s not) in our daily operations

Whether you’re a product leader evaluating LLMs, an engineer building AI features, or a founder rethinking your stack, The Masonry is for you.

Building with AI takes time, focus, and craft. Like masonry, it happens one brick at a time.

What’s Next

This is just the beginning.

In the coming months, we’ll share more about our product journey, the tools we’re using, and the lessons we’re learning along the way. Subscribe if you want a real, inside look at building an AI-native company in 2025.

And if you’re on a similar path, we’d love to hear from you.

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