Newsletter: Brixo Product Launch!
New releases from us, a pitch competition, and a lot of catching up to do.
Brixo Latest
We’re back with our weekly newsletter. In case you were wondering what we’ve been up to, here’s an update:
New “Self-Service” Brixo Available!
We’re super excited to share a big update since we last spoke: Brixo is now available as a self-service product. 🙌
Now you can import your telemetry data without waiting for engineering! Just sign up → get insights directly from your customer conversations.
You can create a free account at brixo.com
Here’s how it works:
Import a file of log data and immediately see conversations organized by customer
Brixo automatically tags every conversation (intent, sentiment, topics) in the background
We pull context from your public documentation so the system understands your product’s goals from the start
Self-serve is brand new for us, so you might hit a rough edge. We want to hear about it! The core system is stable and early customers are already seeing value, but your feedback is what makes this better.
We Participated in Inception Studio
We had the privilege to participate in Inception Studio’s intensive 3 day retreat + investor pitch day.
We stayed at a Napa estate with a group of 4 total startups. The weekend consisted of exhaustive pitch development with their incredible advisors. We were well fed (thanks chefs!) and we had great weather. If you’d like to watch demo day, you can see our pitch and learn about Inception Studio’s mission.
What Stood Out
Sierra co-founder, Bret Taylor, says “the atomic unit of productivity in AI is a process, not a person.”
“Friction in the modern enterprise doesn’t come from a single worker. It comes from the endless hand-offs between siloed departments.
The traditional CEO tries making each department 10% faster. The winning CEO deploys an AI overlay that autonomously bypasses the human hand-offs entirely.”
Watch the clip:
What We Read/Listened/Watched
AI may Never be As Cheap As today
The narratives on AI cost changes every 6 months. It’s recently gone from “we don’t care, let it up” to “I’m not convinced the ROI is there compared to humans.”
If it goes up as predicted in this article, then we’re going to need to see substantial ROI increase to justify AI as labor replacement. (Speaking broadly since some use cases are more obvious)
Why Tech Bros Are Now Obsessed with Taste
“Taste” is the hot term on X. Y Combinator’s Garry tan has been championing this for a long time. What is taste?
Basically, you know what’s good, you know what’s cool, you know how to make a great product.
It’s a good reminder that you still need to make a product or experience that people love.
A16z’s Andrew Chen on the Future of the Product Role
The PM role is splitting into two: one that manages humans, one that manages AI agents
The PM sits in the middle: persuasion on the human side, instrumentation on the agent side
Because agents run far faster than humans, the human coordination side will feel increasingly low-impact
The best PMs will be the ones who can translate intent directly into agent behavior
Final Brick
Delve in Deep: Compliance Fraud
The big drama over the past few days has been the Delve story. Delve was a hot, well-funded Y-combinator startup that ran SOC2 compliance reviews.
If you know SOC2, you know it’s a long and arduous process but it’s necessary to get taken seriously by the enterprise.
Well, Delve showed up and suddenly everyone was getting approved! Not just approved but fast and cheap.
Turns out, it was all fraud. They’ve been providing fake compliance reports.
I anticipate now that SOC2 badges will come with a provider stamp such as Vanta so companies know what to trust.
Thanks for sharing the pitch video! Excited to see what’s ahead and watching Brixo takeoff! 🚀