Newsletter: AI Silent Churn
Exploring the gap between what AI does and how it feels — plus key signals shaping the agent economy.
Brixo Latest
Most AI products don’t fail because the model breaks.
They fail because teams can’t see how customers actually experience them.
Observability today stops at the system level: tracing prompts, tokens, and latency.
What’s missing is visibility into how those events feel to real users: frustration, confusion, or delight.
When AI agents fail silently, customers churn silently too.
Think about all the copilots, assistants, agents or AI chatbots that you’ve engaged with and quite frankly, didn’t like. There is no visibility into why it was a bad experience.
That’s why the next frontier of observability isn’t technical, it’s experiential.
At Brixo, we’re building customer-centric observability: connecting what your AI does with how your customers respond.
What Stood Out
Atlassian says they’re selling more seats to companies that use AI coding tools than those that don’t. Why?
A company crushing code with AI agents is growing faster, shipping more product, and expanding the teams around it.
What We Read/Listened/Watched
Elad Gil is a serial angel investor. He gives a great interview on the AI market
An optimistic point of view on the AI bubble deflating a smidge
I’ve started following Guillermo Rauch more because Vercel is an impressive company and they’re aiming to build the agent platform of the future.
What I find interesting in this promotional post is the disagreements in the comments. The one shown is only one of many.
We don’t have an agreed definition for agents yet.
Final Brick
Our final brick today isn’t the usual humorous one but a parting thought on the state of AI: Link to X Post
Didn't expect this take on observability, but you're so right. Experiential is absolutly key for AI agents to succeed. This makes so much sense.